Private family space
Memories are shared only with invited family members according to their role.
private by design
Effective July 2, 2026. Our Little World is a private baby book for parents, guardians, and caregivers. This policy explains what information the website and app collect and how that information is used.
Our promise
We do not sell personal information. We do not use a public feed, likes, follower counts, or third-party advertising algorithms. Your family memories are meant for the family space you create and the people you invite.
Memories are shared only with invited family members according to their role.
Only selected or auto-saved moments are uploaded to your private archive.
Family content is not sold to advertisers or used to build a public social graph.
We use information to authenticate users, create and manage family spaces, store selected memories, organize timelines, run prompts and letters, manage invitations, process purchases and gift codes, provide support, prevent abuse, maintain security, comply with law, and improve the service.
Analytics is off unless you choose to allow it. When allowed, we use a dedicated Our Little World analytics project with person profiles disabled. Events contain coarse actions and campaign labels only. They do not contain child names, birthdays, captions, notes, letters, prompt answers, photos, media identifiers, precise locations, contacts, checkout session IDs, or gift and redemption codes.
You can deny analytics, change your choice, or revoke consent at any time. Revoking clears the anonymous analytics identifier and campaign attribution stored by this browser and stops future analytics delivery.
Manual photo and video adds use the system photo picker or the permissions you grant on your device. Optional library discovery can scan your local photo library to help find likely baby moments. Face matching and scene hints are designed to run on device where available. Selected manual imports and calibrated auto-saves are uploaded to your private family archive.
You can change Photos, Camera, or Microphone permissions in your device settings. If future discovery features require materially different processing, we will update this policy.
Our Little World is for adults creating a record about their family. It is not intended for children to create accounts. Parents, guardians, and caregivers decide what information about a child or family to add to the private archive.
Our Little World is not publicly listed in the App Store or Google Play yet. When enabled, those stores process native subscriptions and Stripe processes website subscriptions and gift purchases. Payment providers may collect card, billing, tax, fraud-prevention, and transaction information under their own policies. Our Little World does not store full payment card numbers.
The Family plan stores optimized app-quality copies of the photos and videos you save. The Vault plan additionally stores original-quality copies for selected media. Our Little World is not a full-device photo library backup unless original backup is enabled for selected media.
Video processing may include upload, encoding, storage, streaming, and delivery through media infrastructure providers. In addition to our other service providers, we may use Cloudflare for video streaming, media storage, and content delivery.
We use reasonable technical and organizational measures designed to protect your information, including private storage and access controls for family archive data. No method of transmission or storage is completely secure.
We keep information for as long as needed to provide the service, comply with legal and tax obligations, resolve disputes, prevent abuse, maintain backups, and enforce agreements. Deleted content may persist for a limited time in backups or logs.
You can manage device permissions in iOS or Android settings, choose whom to invite, review shared family circle access, and contact support for help with access, correction, export, deletion, billing owner changes, or account removal.
Depending on where you live, you may have additional privacy rights, including access, correction, deletion, portability, appeal, or opt-out rights. We will honor applicable rights requests as required by law.
If you use the service outside the United States, your information may be processed in the United States and other places where we or our service providers operate.
We may update this policy as the app, website, providers, or legal requirements change. The latest version will be posted on this page.
For privacy, account, billing, gift, or deletion requests, email support@ourlittleworld.me.